This is the 51st issue of Spotter, which means we are almost at a full year of poking around HubSpot’s cabinets, finding weird little settings, and politely asking workflows why they are like this.

To mark the occasion, Spotter is getting a little more snackable.

Instead of cramming a Tip, Trap, and Try into every issue like a RevOps charcuterie board, each week will now focus on just one HubSpot tip, trap, or thing to try.

Shorter email. Better focus. More room to actually explain.

And yes, there will still be memes.

Same HubSpot help, just sharper, simpler, and less likely to require a second coffee.

Enrichment Finally Gets a Paper Trail

HubSpot enrichment just got a little less mysterious.

There is now an Enrichment Activity Log, which shows a chronological feed of enrichment events across your portal: when a record was enriched, where the enrichment came from, what triggered it, and who kicked it off.

This matters because enriched properties can change quietly, and “why did this value update?” is not a fun question to answer with vibes and three open tabs.

The new log gives you one place to audit those updates, troubleshoot weird property changes, and understand whether enrichment came from a manual action, bulk update, import, workflow, or automatic process.

Automatic enrichment events are grouped into three-hour blocks, while manual, bulk, import-triggered, and workflow-triggered enrichments include more direct context and links back to the source.

No setup needed. It starts populating as enrichment happens.

Paste Directly from Spreadsheets in the Import Tool

Tiny HubSpot feature. Huge quality-of-life improvement.

When you are in the HubSpot import wizard, you do not always need to save your spreadsheet as a CSV, find it in your downloads folder, upload it, realize you uploaded the wrong version, rename it final_FINAL_actually_this_one.csv, and begin your slow descent into import wizard purgatory.

There is a much easier option hiding in plain sight: paste directly from your spreadsheet.

Open your spreadsheet in Google Sheets or Excel, copy the rows you want to import, including the column headers, then click paste directly from your spreadsheet in HubSpot’s import tool. HubSpot gives you a big text box, you paste the data in, and it treats the pasted table like an uploaded file.

That’s it. That’s the trick.

This is especially useful for small imports, quick tests, cleanup passes, and “I just need to create six deals from this sheet while I’m on a call and everyone is watching me drive” moments.

It also makes test imports much easier. Instead of preparing a whole file, you can copy five rows, paste them in, check your mapping, confirm the date format behaves, see which columns HubSpot recognizes, and catch any weird property issues before you bring in the full dataset.

A few cautions still apply. Keep your column headers clean. Include the required fields. Watch out for trailing spaces, weird date formats, dropdown values that do not match, and system properties HubSpot will refuse to update because HubSpot enjoys boundaries.

But for quick, controlled imports, this feature is wildly underrated.

The big mental shift is this: not every import needs to be a File Management Event. Sometimes you just need to copy the little table, paste the little table, and get on with your day like a person who has other tabs open.

Want help cleaning up your HubSpot portal or setting up something smarter?

Let’s talk about what hands-on help could look like for your team.

Email me here or DM me on Linkedin.